Cainiao

Cainiao’s Winning Global Strategy. What I Learned Interviewing Cross-Border SVP William Xiong. (Tech Strategy)

In a deep dive with digital strategy consultant Jeffrey Towson, Cainiao’s SVP William Xiong shares the secrets behind their winning global strategy. Cainiao is leveraging advanced technology and data analytics to transform the logistics landscape, ensuring seamless cross-border e-commerce experiences. Their digital transformation strategy is not just about efficiency; it’s about building trust and reliability on a global scale.

Extreme Personalization

Extreme Personalization: How GenAI Can Supercharge Customer Improvements (Tech Strategy – Podcast 231)

This week’s podcast is my playbook for Extreme Personalization. And how generative AI can supercharge never-ending customer improvements. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to our Tech Tours. Here is the playbook. […]

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Extreme Personalization

Extreme Personalization Playbook (PrISM): Add Services – Surround Your Customers with Ever-Increasing Value (3 of 3) (Tech Strategy)

In Level 3 of his Extreme Personalization Playbook, digital strategy consultant Jeffrey Towson reveals the key to creating a loyal customer base: surrounding them with ever-increasing value. By leveraging data and technology, businesses can deliver personalized experiences that drive engagement and loyalty. With this digital transformation strategy, companies can stay ahead of the competition and achieve long-term success.

Extreme Personalization Playbook PrISM: Improved Interactions – Build a Repeat and Retain Machine (2 of 3) (Tech Strategy)

Digital strategy consultant Jeffrey Towson reveals the importance of extreme personalization in driving customer loyalty and growth. In this playbook, he shares the tech strategy for building a repeat and retain machine that delivers tailored experiences to each customer. By leveraging data and analytics, businesses can create a digital transformation strategy that sets them apart from the competition and drives long-term success.

Cainiao

How Cainiao Will Win in Smart Logistics Everywhere (Tech Strategy – Podcast 229)

Cainiao is on a mission to win in smart logistics everywhere, and its digital transformation strategy is key to success. According to digital strategy consultant Jeffrey Towson, the company’s innovative approach is’more than just a logistics company, it’s a technology company’. By leveraging its strengths in data analytics and artificial intelligence, Cainiao is poised to disrupt the logistics industry and achieve global dominance.

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Why Beauty Ecommerce and Beauty Tech Are So Attractive (Tech Strategy – Podcast 228)

Beauty ecommerce and beauty tech are experiencing rapid growth, driven by changing consumer behaviors and advancements in technology. According to digital strategy consultant Jeffrey Towson, the industry’s digital transformation strategy is being shaped by the convergence of online and offline channels, as well as the increasing importance of data-driven decision making. As a result, beauty companies are investing heavily in digital capabilities to stay ahead of the competition and capitalize on emerging trends.

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Belief Network Effects and Wow Experiences

Extreme Personalization Playbook (PrISM): Personalization – Run the Personalization Marathon (1 of 3) (Tech Strategy)

According to digital strategy consultant Jeffrey Towson, the key to unlocking customer obsession lies in delivering tailored experiences through personalization. In this first installment of his personalization playbook, Towson shares the tech strategy behind creating a customer-obsessed organization. By incorporating personalization into your digital transformation strategy, you can drive loyalty, growth, and long-term success.

Marathon Runner

Why Every Business Must Run a Personalization Marathon (Tech Strategy – Podcast 227)

According to digital strategy consultant Jeffrey Towson, personalization is no longer a ‘nice-to-have’ but a’must-have’ for businesses in today’s digital landscape. In his latest podcast, Towson emphasizes the importance of running a personalization marathon as part of a comprehensive digital transformation strategy. By doing so, businesses can create a more meaningful and engaging experience for their customers, ultimately driving growth and success.

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