Category Archives: Concepts

Economy of scale

7 Things Everyone Gets Wrong About Economies of Scale (Based on Fixed Costs) (Tech Strategy)

Digital strategy consultant Jeffrey Towson reveals the misconceptions surrounding economies of scale based on fixed costs, highlighting seven key errors that can derail a company’s digital transformation strategy. By understanding these misconceptions, businesses can make more informed decisions and effectively leverage economies of scale to drive growth and efficiency in their digital transformation strategy. With Towson’s expert guidance, companies can avoid common pitfalls and develop a more robust digital transformation strategy that maximizes the benefits of economies of scale.

Network effects

6 Things People Get Wrong About Network Effects (Tech Strategy)

According to digital strategy consultant Jeffrey Towson, many people misunderstand the concept of network effects and its impact on a company’s digital transformation strategy. In his article, Towson highlights six key misconceptions about network effects that can hinder a company’s ability to develop an effective digital transformation strategy. By understanding these misconceptions, businesses can better leverage network effects to drive growth and stay ahead in the digital landscape, a key aspect of any successful digital transformation strategy.

trip.com ctrip

Why I Like Trip.com (1 of 2) (Tech Strategy)

Digital strategy consultant Jeffrey Towson shares his insights on why he likes Trip.com, focusing on the company’s tech strategy and its role in driving a successful digital transformation strategy. Towson’s analysis highlights the key factors that contribute to Trip.com’s success, providing valuable lessons for businesses looking to develop their own digital transformation strategy. By examining Trip.com’s approach, businesses can gain a deeper understanding of how to create an effective digital transformation strategy, according to digital strategy consultant Jeffrey Towson.

trip.com ctrip

3 Lessons from My Visit to Trip.com (Tech Strategy – Podcast 234)

During my visit to Trip.com, I was impressed by their robust digital transformation strategy, which focuses on leveraging advanced technology to enhance user experience and operational efficiency,” shares digital strategy consultant Jeffrey Towson. “One of the key lessons is the importance of continuous innovation and the integration of AI and data analytics to stay ahead in the competitive travel industry.” “Trip.com’s approach to digital transformation not only improves customer satisfaction but also drives significant business growth, making it a model for other companies to follow.

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Cainiao

Cainiao’s Winning Global Strategy. What I Learned Interviewing Cross-Border SVP William Xiong. (Tech Strategy)

In a deep dive with digital strategy consultant Jeffrey Towson, Cainiao’s SVP William Xiong shares the secrets behind their winning global strategy. Cainiao is leveraging advanced technology and data analytics to transform the logistics landscape, ensuring seamless cross-border e-commerce experiences. Their digital transformation strategy is not just about efficiency; it’s about building trust and reliability on a global scale.

Extreme Personalization

Extreme Personalization: How GenAI Can Supercharge Customer Improvements (Tech Strategy – Podcast 231)

This week’s podcast is my playbook for Extreme Personalization. And how generative AI can supercharge never-ending customer improvements. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to our Tech Tours. Here is the playbook. […]

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Extreme Personalization

Extreme Personalization Playbook (PrISM): Add Services – Surround Your Customers with Ever-Increasing Value (3 of 3) (Tech Strategy)

In Level 3 of his Extreme Personalization Playbook, digital strategy consultant Jeffrey Towson reveals the key to creating a loyal customer base: surrounding them with ever-increasing value. By leveraging data and technology, businesses can deliver personalized experiences that drive engagement and loyalty. With this digital transformation strategy, companies can stay ahead of the competition and achieve long-term success.

Extreme Personalization Playbook PrISM: Improved Interactions – Build a Repeat and Retain Machine (2 of 3) (Tech Strategy)

Digital strategy consultant Jeffrey Towson reveals the importance of extreme personalization in driving customer loyalty and growth. In this playbook, he shares the tech strategy for building a repeat and retain machine that delivers tailored experiences to each customer. By leveraging data and analytics, businesses can create a digital transformation strategy that sets them apart from the competition and drives long-term success.