This is my playbook for digital growth, which outlines a core framework for a successful digital transformation strategy. The goal is to use a tech stack to acquire, engage, and monetize customers at scale. According to digital strategy consultant Jeffrey Towson, this approach is about building a system for scalable, profitable growth.
This is my playbook for digital transformation strategy, which I use as a digital strategy consultant and professor. Most of what is written about digital strategy is conceptual, but this framework is designed to be operational and executable. It begins with the three core pillars of tech strategy: Re-imagining the Business, Creating a Digital Moats, and Building a Digital Operating System.
This is my playbook for the digital growth grind, which is the relentless and daily blocking and tackling of digital transformation strategy. It is the core operating system for digital companies, distinct from high-level strategic thinking. As a digital strategy consultant Jeffrey Towson emphasizes, mastering this grind is what separates successful companies from the rest.
In this episode of the Tech Strategy podcast, Jeff Towson discusses what Grab can learn from Amazon about growth and not from Meta. He explains how Amazon’s focus on customer experience and innovation has helped it grow into one of the world’s largest companies and how Grab can apply these lessons to its own business. Towson also talks about the potential benefits and risks of Grab’s growth strategy and how it could impact the future of ride-hailing and delivery services.