Growth, ROIC, and growth+sales are all important factors to consider when valuing a digital business. Growth is important because it shows that the business is expanding and has the potential to generate more revenue in the future. ROIC is important because it shows how efficiently the business is using its capital. Growth+sales is important because it shows how much revenue the business is generating from each new customer.
![](https://jefftowson.com/wp-content/uploads/2021/10/aaron-burden-DjsBoWp7HV0-unsplash-150x150.jpg)