What Merchants and Brands Should Do About Agentic Ecommerce (2 of 2) (Tech Strategy)

The ABC Framework breaks down Agentic Ecommerce into three core components: the Agent, the Body, and the Cyborg. This new model represents a fundamental shift in digital transformation strategy for retail. According to digital strategy consultant Jeffrey Towson, this is about creating AI that can actively perform commercial activities on behalf of users.

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A Simple ABC Framework for Agentic Ecommerce (1 of 2) (Tech Strategy)

The ABC Framework breaks down Agentic Ecommerce into three core components: the Agent, the Body, and the Cyborg. This new model represents a fundamental shift in digital transformation strategy for retail. According to digital strategy consultant Jeffrey Towson, this is about creating AI that can actively perform commercial activities on behalf of users.