In this podcast, digital strategy consultant Jeffrey Towson explores the pitfalls of becoming an influencer through the framework of Porter’s Five Forces. He argues that the competitive pressures and market dynamics make it a challenging and often unsustainable career path. Towson emphasizes the importance of a comprehensive digital transformation strategy to achieve long-term success in the digital age.
In this analysis, digital strategy consultant Jeffrey Towson delves into the limitations being an influencer using Porter’s Five Forces framework. He explains why Ruhnn Holding and aspiring influencers should consider the difficulties of their path, emphasizing the importance of a comprehensive digital transformation strategy. Towson’s expertise provides a nuanced perspective on navigating the digital landscape.
This article by digital strategy consultant Jeffrey Towson dives into the evolving business models of mapping companies. It explores what mapping companies are and provides three prime examples: Sanborn Maps, Waze and Google Maps. However, the article also touches upon the challenges faced by mapping companies in the digital age, suggesting a need for a strong digital transformation strategy.
Verisign, a significant Berkshire holding, operates the.com and.net domains, providing essential online identities for websites. As a digital strategy consultant, I see Verisign’s role in verifying identity during online transactions. Its moat lies in being an early mover in certifying online identity for webpages.
Facebook is a fascinating company that exemplifies many of the digital concepts we have discussed in this course. In this article, we will explore how Facebook leverages network effects, data, artificial intelligence, platforms, and ecosystems to create value and competitive advantage. We will also analyze Facebook’s challenges and opportunities in the evolving digital landscape.
Facebook Meta is not just one thing, but a collection of different products and services that work together to create a powerful tech ecosystem. In this podcast, Jeff Towson breaks down the four networks (Facebook, Instagram, WhatsApp, and Messenger) and two platforms (Oculus and Spark AR) that form the core of Meta’s strategy. He explains how each network and platform serves a different purpose, attracts a different audience, and generates a different revenue stream. He also analyzes the strengths and weaknesses of Meta’s approach, and what it means for the future of social media and augmented reality.
The Didi financials are finally out. And they are an interesting mix of good and bad. Didi has market dominance and tech leadership in the largest market for shared mobility. But it is also chronically unprofitable. For investors, this could be a fantastic opportunity. Because Didi’s ongoing losses will scare off investors and likely lower […]
In this podcast, Jeffrey Towson discusses why Didi Chuxing, the dominant ride-hailing company in China, is still unprofitable. He explores the factors that have contributed to its dominance, such as its scale and its network effects, and he discusses the challenges that it faces in becoming profitable. For example, he discusses how Didi has to invest heavily in research and development, and how it has to compete with other ride-hailing companies that are also losing money.
In this podcast, Jeffrey Towson discusses four problems with Michael Porter’s Five Forces framework. He argues that the framework does not work for dynamic and non-classical strategy terrains, platforms and ecosystems, SMILE marathon dimensions, particularly innovation, and the emergence of a connected, digital world.