Is GenAI Disrupting Salesforce? The Rise of Intelligent CRM? (Tech Strategy – Podcast 215)

In this episode, digital strategy consultant Jeffrey Towson delves into the transformative impact of GenAI on Salesforce and the broader CRM industry. He discusses how intelligent CRM technologies are reshaping digital transformation strategies, offering unprecedented efficiency and insights. Towson highlights the strategic shifts companies must consider to stay competitive in this evolving landscape.

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The 3 Steps of a Digital Attacker Strategy (Tech Strategy – Podcast 214)

In this podcast, Jeffrey Towson, a digital transformation consultant, outlines the crucial steps for companies aiming to become digital attackers. He emphasizes the need for a robust digital transformation strategy, drawing from his expertise in both Asian technology and Western digital platforms. Tune in to gain practical insights and stay ahead in the ever-evolving digital landscape.

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Microsoft

Why Microsoft’s Bundles Are So Powerful. As Slack Found Out. (Tech Strategy – Podcast 212)

In the latest episode of the Tech Strategy podcast, Jeffrey Towson delves into Microsoft’s use of bundles to launch Teams. And dethrone Slack. With Azure’s cloud services gaining market share and AI tools like Sales Copilot and GitHub Copilot driving productivity, Microsoft remains a tech powerhouse. As a digital strategy consultant, Towson highlights how Microsoft’s strategic moves are redefining the industry landscape.

Barriers to Entry

How to Build Barriers to Entry with GenAI and Intelligence (Tech Strategy – Podcast 211)

In this podcast episode, Jeff Towson delves into the innovation strategy behind using GenAI and intelligence technology to create robust barriers to entry. As a leading digital transformation consultant, Jeff provides valuable insights on how businesses can leverage these advanced technologies to stay ahead. This episode is a must-listen for anyone seeking to refine their digital transformation strategy with guidance from a seasoned digital strategy consultant.

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Barriers to Entry

GenAI Playbook (Step 3a): How to Build Barriers to Entry with Intelligence Capabilities (9 of 10) (Tech Strategy)

Step 3 of the GenAI Playbook reveals how to construct effective barriers to entry using intelligence capabilities. By integrating advanced intelligence into your strategy, you can create a competitive edge that is difficult for rivals to overcome. This article provides actionable steps and insights to strengthen your market position through intelligent innovation.

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Barriers to Entry

GenAI Playbook (Step 3a): How to Assess Barriers to Entry (7 of 10) (Tech Strategy)

In the third step of the GenAI Playbook, we delve into the critical process of assessing barriers to entry in the tech industry. Understanding these barriers is essential for any business looking to navigate competitive landscapes and secure a strong market position. This guide provides actionable strategies and examples to help you identify and overcome the challenges unique to technology markets.

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Alibaba, Complementary Platforms and Why Dinosaur Packs Are Scary (Tech Strategy)

As digital strategy consultant Jeffrey Towson explains, Alibaba’s complementary platforms are a key part of its digital transformation strategy, enabling the company to expand its reach and offerings. The concept of “dinosaur packs” is also explored, highlighting the potential risks and challenges that can arise when large, established companies fail to adapt to changing market conditions. By understanding these dynamics, businesses can better inform their own digital transformation strategy and stay ahead of the curve in today’s fast-paced tech landscape, with guidance from experts like Jeffrey Towson.