As a digital strategy consultant, Jeffrey Towson examines Bilibili’s potential pivot from its niche gaming and ACG fanbase to a broader mass-market video approach. This shift would require a significant adjustment to the company’s digital transformation strategy, with uncertain consequences for its loyal user base. Towson weighs the pros and cons of this move and what it might mean for Bilibili’s future growth and competitiveness in the Chinese tech landscape.
Category Archives: Barriers to Entry and Soft Structural Advantages
5 Things I Love About the HubSpot Business Model (Sort of) (Tech Strategy – Podcast 216)
HubSpot’s digital strategy approach centers around inbound marketing, a sales and marketing flywheel, and “all in one” CRM software. By embracing these principles, HubSpot has become a trailblazer in the digital transformation landscape. In this podcast, digital strategy consultant Jeffrey Towson breaks down the HubSpot business model.
I Love the HubStop Business Model. But Not the One They Describe. (1 of 3) (Tech Strategy)
HubSpot has a great digital business model in theory. But their business in practice is a bit different than the amazing picture painted.
And that’s ok. Because their business model in practice is pretty great too. In this article, digital strategy consultant Jeffrey Towson explains HubSpot’s innovation strategy.
How GenAI Will Disrupt Salesforce with Intelligent CRM (3 of 3) (Tech Strategy)
Digital strategy consultant Jeffrey Towson looks at the transformative potential of GenAI on Salesforce’s CRM capabilities. He highlights how this digital transformation strategy could redefine customer relationship management by integrating advanced AI functionalities. Towson’s expertise provides a comprehensive look at the future of intelligent CRM and its impact on the industry.
Is GenAI Disrupting Salesforce? The Rise of Intelligent CRM? (Tech Strategy – Podcast 215)
In this episode, digital strategy consultant Jeffrey Towson delves into the transformative impact of GenAI on Salesforce and the broader CRM industry. He discusses how intelligent CRM technologies are reshaping digital transformation strategies, offering unprecedented efficiency and insights. Towson highlights the strategic shifts companies must consider to stay competitive in this evolving landscape.
The 3 Steps of a Digital Attacker Strategy (Tech Strategy – Podcast 214)
In this podcast, Jeffrey Towson, a digital transformation consultant, outlines the crucial steps for companies aiming to become digital attackers. He emphasizes the need for a robust digital transformation strategy, drawing from his expertise in both Asian technology and Western digital platforms. Tune in to gain practical insights and stay ahead in the ever-evolving digital landscape.
Bundling, Unbundling and Classic “Digital Attacker Strategy” (9.5 of 10) (Tech Strategy)
Explore the structural advantages of bundling in digital strategies, where cross-selling and complementing digital goods play a pivotal role. Digital strategy consultant Jeffrey Towson explains how innovation strategy combines with bundling and cross-selling to enhance business outcomes
Why Microsoft’s Bundles Are So Powerful. As Slack Found Out. (Tech Strategy – Podcast 212)
In the latest episode of the Tech Strategy podcast, Jeffrey Towson delves into Microsoft’s use of bundles to launch Teams. And dethrone Slack. With Azure’s cloud services gaining market share and AI tools like Sales Copilot and GitHub Copilot driving productivity, Microsoft remains a tech powerhouse. As a digital strategy consultant, Towson highlights how Microsoft’s strategic moves are redefining the industry landscape.
When Microsoft’s Bundles Are Good vs. Bad for Customers and Markets (Tech Strategy)
In this podcast, digital strategy consultant Jeffrey Towson delves into the dynamics of Microsoft’s bundled offerings. When evaluating these bundles, several factors come into play. Microsoft strategically leverages competitive advantages to entrench rapidly.
How to Build Barriers to Entry with GenAI and Intelligence (Tech Strategy – Podcast 211)
In this podcast episode, Jeff Towson delves into the innovation strategy behind using GenAI and intelligence technology to create robust barriers to entry. As a leading digital transformation consultant, Jeff provides valuable insights on how businesses can leverage these advanced technologies to stay ahead. This episode is a must-listen for anyone seeking to refine their digital transformation strategy with guidance from a seasoned digital strategy consultant.