Category Archives: Digital Attacker Strategy

Bilibili

Will Bilibili Abandon Its Gaming (ACG) Fanbase for Mass Market Video? (2 of 3) (Tech Strategy)

As a digital strategy consultant, Jeffrey Towson examines Bilibili’s potential pivot from its niche gaming and ACG fanbase to a broader mass-market video approach. This shift would require a significant adjustment to the company’s digital transformation strategy, with uncertain consequences for its loyal user base. Towson weighs the pros and cons of this move and what it might mean for Bilibili’s future growth and competitiveness in the Chinese tech landscape.

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The 3 Steps of a Digital Attacker Strategy (Tech Strategy – Podcast 214)

In this podcast, Jeffrey Towson, a digital transformation consultant, outlines the crucial steps for companies aiming to become digital attackers. He emphasizes the need for a robust digital transformation strategy, drawing from his expertise in both Asian technology and Western digital platforms. Tune in to gain practical insights and stay ahead in the ever-evolving digital landscape.

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GenAI Playbook (Step 3b): Capture New Control Points. Then Bundle As Possible. Recall the “Digital Attacker Strategy” (10 of 12) (Tech Strategy)

Explore the structural advantages of bundling in digital strategies, where cross-selling and complementing digital goods play a pivotal role. Digital strategy consultant Jeffrey Towson explains how innovation strategy combines with bundling and cross-selling to enhance business outcomes

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