In 2009, Brian Acton and Jan Koum founded WhatsApp to ride the wave of mobile apps kicked off by the launch of the iPhone. The original purpose of WhatsApp was to put a status notification next to your name, to let people know “what’s up”. But the small team noticed three important things that would launch their […]
Category Archives: Counter-Positioning
Economies of Scale and Switching Costs According to 7 Powers (Tech Strategy – Podcast 64)
In this insightful episode of Tech Strategy Podcast, we explore the concepts of economies of scale and switching costs. Understand how these key business principles impact the competitive dynamics in the tech industry. Join us for a deep dive into the strategies that successful tech companies in Asia employ to gain a competitive edge.