Digital strategy consultant Jeffrey Towson explains that Facebook’s core product is a powerful and scalable habit. He details how this habit formation is central to their digital transformation strategy and business model. The article concludes that while brilliant, this approach raises significant ethical concerns.
Gmail’s success is a masterclass in applying psychology for user retention, a crucial element of any digital transformation strategy. It brilliantly engineered habits through variable rewards and the endowed progress effect to keep users engaged. This analysis by digital strategy consultant Jeffrey Towson reveals the powerful behavioral tech tactics that made it a winner.
Gmail’s design leverages powerful psychological principles to shape user behavior and create dependency. This approach to habit formation is a critical, yet often overlooked, component of any successful digital transformation strategy. Digital strategy consultant Jeffrey Towson breaks down these four key psych hacks that you can apply to your own products.