In this insightful analysis, digital strategy consultant Jeffrey Towson delves into the digital transformation strategies of ByteDance and Kuaishou. ByteDance’s innovative approach contrasts sharply with Kuaishou’s fast follower strategy, highlighting different paths to capturing consumer attention in China. Towson’s expertise provides a comprehensive understanding of these strategies’ implications for the digital landscape.
Ruhnn Holding is a Chinese company that not many people follow. Based in Hangzhou, tied with Alibaba and vaguely described as a talent agency and/or social commerce company, it’s a strange animal. And it is currently being taken private and off the US exchanges (maybe). But the company is fascinating and has some really important […]
In this podcast, Jeffrey Towson discusses whether Shopee, backed by Tencent, can beat Lazada, backed by Alibaba, in the Southeast Asian e-commerce market. He considers factors such as market share, investment, and strategy. For example, Shopee has a larger market share in Indonesia, while Lazada has a larger market share in Thailand.