In this article, digital strategy consultant Jeffrey Towson explores Bilibili’s strategic shift from a short video platform to a community-focused social gaming hub. By emphasizing user engagement and content monetization, Bilibili has managed to build a loyal and active user base.
As a digital strategy consultant, Jeffrey Towson examines Bilibili’s potential pivot from its niche gaming and ACG fanbase to a broader mass-market video approach. This shift would require a significant adjustment to the company’s digital transformation strategy, with uncertain consequences for its loyal user base. Towson weighs the pros and cons of this move and what it might mean for Bilibili’s future growth and competitiveness in the Chinese tech landscape.
This week’s podcast is about Bilibili and its choice between staying with specialty video or going mass market video service. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to the Tech Tour. Here are the […]
In this analysis, digital strategy consultant Jeffrey Towson explores Bilibili’s unique approach to digital transformation. By leveraging fan behavior in anime, comics, and gaming, Bilibili has created a specialized video platform that stands out in the competitive digital landscape. This article details the strategic initiatives that have driven Bilibili’s success and growth.
I first went through the financials of Bilibili in 2018, shortly after it went public. It was a very interesting company because of its rapidly growing usage. But I thought it was basically a weird niche version of YouTube. It had lots of quirky videos about anime, comics and gaming. It had pioneered bullet chat. […]