As digital strategy consultant Jeffrey Towson explains, Baidu is undergoing a significant shift from its roots as a search engine to a full-fledged GenAI powerhouse. This transformation is a key part of the company’s digital transformation strategy, which aims to leverage AI capabilities to drive growth and innovation. With its newfound focus on GenAI, Baidu is poised to play a major role in shaping the future of technology, and businesses would do well to take note of its digital transformation strategy, according to digital strategy consultant Jeffrey Towson.
