DFI and Tencent Cloud Go for “Omnichannel Omnipresence” in Retail. My Interview with Wee Lee Loh, CDO of DFI.
DFI Retail Group and Tencent Cloud are executing a powerful strategy of omnichannel omnipresence in retail. This comprehensive digital transformation strategy aims to be wherever …Read More »What’s New from Tencent AI and Cloud (Tech Strategy)
According to digital strategy consultant Jeffrey Towson, AI is the new, accelerating layer of Tencent's tech stack, not a separate business. This AI layer enhances …Read More »Tencent Cloud Goes Global. My Interview with VP Karl Xu. (2 of 2) (Tech Strategy)
Tencent Cloud's global expansion is not a typical digital transformation strategy but leverages their unique ecosystem from gaming and social media. According to the interview …Read More »Get Ready. Tencent Cloud Is Going Global (1 of 2) (Tech Strategy)
Tencent Cloud's global push is heavily focused on enabling the "Go Global" journey of Chinese enterprises, providing a familiar tech stack as they expand overseas. …Read More »My Take-Aways from the Tencent AI Cloud Summit (Tech Strategy – Podcast 262)
The Tencent AI & Cloud Summit highlighted China’s rapid and pragmatic approach to AI, focusing on practical applications over fundamental research. Digital strategy consultant Jeffrey …Read More »My Playbook for Data-Empowered Operations (2 of 2) (Tech Strategy)
Digital strategy consultant Jeffrey Towson outlines a tech strategy to create data-empowered operations by instrumenting assets to generate a live data footprint. The process involves …Read More »Data Network Effects and Data Scale Aren’t Moats (1 of 2) (Tech Strategy)
According to digital strategy consultant Jeffrey Towson, the common belief that data creates an unbeatable advantage is a misconception. He asserts that data network effects …Read More »More on the Power of Digital Bundling and Subscriptions (Tech Strategy)
Digital bundling and subscriptions combine products and services into a single, integrated offer. Digital strategy consultant Jeffrey Towson argues this creates a fundamentally different and …Read More »My Playbook for Data-Empowered Operations (Tech Strategy – Podcast 261)
This is a playbook for building data-empowered operations, which is a core part of a successful digital transformation strategy. It involves creating a system where …Read More »My Playbook for Digital Growth (2 of 2) (Tech Strategy)
This is my playbook for digital growth, which outlines a core framework for a successful digital transformation strategy. The goal is to use a tech …Read More »Why Data Network Effects and Data Scale Aren’t Moats. Plus, More on Bundling. (Tech Strategy – Podcast 260)
Digital strategy consultant Jeffrey Towson posits that data network effects and data scale are not sustainable competitive advantages. He explains that these elements are often …Read More »My Playbook for Digital Growth (1 of 2) (Tech Strategy)
This is my playbook for digital transformation strategy, which I use as a digital strategy consultant and professor. Most of what is written about digital …Read More »How Facebook Masters Habit Formation. And Why It’s Kind of Evil. (2 of 2) (Tech Strategy)
Digital strategy consultant Jeffrey Towson explains that Facebook's core product is a powerful and scalable habit. He details how this habit formation is central to …Read More »Habit Formation and Other Psychology Hacks That Are Key to Gmail (1 of 2) (Tech Strategy)
Gmail’s success is a masterclass in applying psychology for user retention, a crucial element of any digital transformation strategy. It brilliantly engineered habits through variable …Read More »My Playbook for Digital Growth (Tech Strategy – Podcast 259)
This is my playbook for the digital growth grind, which is the relentless and daily blocking and tackling of digital transformation strategy. It is the …Read More »4 GenAI Lessons from Sangeet Choudary’s Book Reshuffle (2 of 2) (Tech Strategy)
Digital strategy consultant Jeffrey Towson highlights how generative AI is revolutionizing coordination across industries, as outlined in Sangeet Choudary’s book Reshuffle. The article emphasizes that …Read More »Habit Formation and 3 Other Psych Hacks You Can Copy from Gmail (Tech Strategy – Podcast 258)
Gmail’s design leverages powerful psychological principles to shape user behavior and create dependency. This approach to habit formation is a critical, yet often overlooked, component …Read More »4 GenAI Lessons from Sangeet Choudary’s Book Reshuffle (1 of 2) (Tech Strategy)
In this Tech Strategy podcast, digital strategy consultant Jeffrey Towson delves into Sangeet Choudary’s book "Reshuffle: Who wins when AI restacks the knowledge economy," highlighting …Read More »4 GenAI Take-Aways from Sangeet Choudary’s Book Reshuffle (Tech Strategy – Podcast 257)
In this article, digital strategy consultant Jeffrey Towson shares four pivotal GenAI insights from Sangeet Choudary’s book, offering a fresh perspective on tech strategy. These …Read More »Cainiao’s Business Model Keeps Changing. And That’s Ok. (Tech Strategy)
Cainiao's business model continues to adapt, showcasing the importance of flexibility in a digital transformation strategy. Digital strategy consultant Jeffrey Towson highlights how these shifts …Read More »Cainiao’s Big Growth Despite an Uncertain Strategy. An Example of Alibaba’s Management Playbook. (Tech Strategy – Podcast 256)
Cainiao’s impressive growth highlights Alibaba’s adaptive management playbook, even amid strategic uncertainties. Digital strategy consultant Jeffrey Towson explores how digital transformation strategy drives Cainiao’s success. …Read More »How Taobao Beat eBay: A Good Example of Alibaba’s Management Playbook. (Tech Strategy)
The article delves into how Taobao outmaneuvered eBay by leveraging Alibaba's unique management playbook and digital transformation strategy. Digital strategy consultant Jeffrey Towson highlights the …Read More »Search vs. Interaction and Engagement-Focused Ecommerce (1 of 2) (Tech Strategy)
The article examines the growing divide between traditional search-based eCommerce and the rise of interaction and engagement-focused models. Digital strategy consultant Jeffrey Towson highlights how …Read More »How GenAI Is Changing Search and Engagement-Focused Ecommerce (2 of 2) (Tech Strategy)
GenAI is transforming how consumers search and engage with eCommerce platforms, creating a seismic shift in digital strategy. According to digital strategy consultant Jeffrey Towson, …Read More »Understanding Pinduoduo and Search vs. Engagement-Focused Ecommerce (Tech Strategy – Podcast 255)
In this podcast, digital strategy consultant Jeffrey Towson breaks down Pinduoduo’s innovative approach to e-commerce, contrasting it with traditional search-focused models. He highlights how engagement-driven …Read More »3 Lessons from My Visit to Tencent AI Cloud (Tech Strategy – Podcast 254)
In this article, digital strategy consultant Jeffrey Towson shares three critical takeaways from his visit to Tencent AI Cloud, highlighting their advanced approach to digital …Read More »Lessons in Digital Transformation from Ted Lai, Chief Digital Officer of Sanofi Greater China (1 of 2) (Tech Strategy)
Ted Lai, Chief Digital Officer of Sanofi Greater China, shares invaluable insights on crafting a successful digital transformation strategy in the healthcare sector. In this …Read More »5 Misconceptions About SMILE Digital Marathons (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson debunks common myths surrounding Smile Digital’s approach, revealing how their digital transformation strategy is often misunderstood. He …Read More »Tencent Cloud and Mini Programs Go International. Lessons from My Visit to Tencent HQ. (2 of 2) (Tech Strategy)
The article explores Tencent's global push with Tencent Cloud and Mini Programs, highlighting their digital transformation strategy. Digital strategy consultant Jeffrey Towson shares key takeaways …Read More »How Alibaba.com Re-Ignited Growth with the Alibaba Management Playbook (Tech Strategy – Podcast 253)
Alibaba.com’s resurgence showcases its mastery of digital transformation strategy, leveraging ecosystem synergies and innovation. Digital strategy consultant Jeffrey Towson breaks down how the company adapted …Read More »Two Lessons from My Visit to Tencent Cloud (1 of 2) (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson shares two pivotal lessons from his visit to Tencent Cloud, offering valuable perspectives for businesses crafting a …Read More »How Amap Beat Baidu Maps. My Summary of the Alibaba Playbook. (Tech Strategy – Podcast 252)
In this article, digital strategy consultant Jeffrey Towson breaks down how Amap leveraged Alibaba's playbook to surpass Baidu Maps, highlighting critical moves in data and …Read More »Scale Advantages Are Still Key. But Economies of Scale and Moats Are More Specific and Measurable. (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson explores how scale advantages are foundational but competitive advantages are more precise and measurable. He highlights the …Read More »5 Things People Get Wrong about Scale Advantages, Economies of Scale and Moats (Tech Strategy – Podcast 251)
In this article, digital strategy consultant Jeffrey Towson debunks five major misunderstandings about scale advantages and moats, revealing their true role in a successful digital …Read More »What’s Next in China Digital Health: My Meeting with Tencent Healthcare (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson explores Tencent Healthcare's innovative approach to China's digital health landscape. He highlights their digital transformation strategy, which …Read More »Frameworks and Strategies for Fragmented Industries (2 of 2) (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson explores actionable frameworks for thriving in fragmented industries. He highlights the role of a strong digital transformation …Read More »Strategies for Fragmented (and Other Highly Competitive) Industries (Tech Strategy – Podcast 250)
In this Tech Strategy Podcast, digital strategy consultant Jeffrey Towson explores actionable strategies for navigating fragmented and hyper-competitive markets. He emphasizes the importance of leveraging …Read More »9 Warning Signs You’re Entering an Unattractive Industry (1 of 2) (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson explores the defining traits of unattractive industries plagued by fierce competition. He highlights how a well-crafted digital …Read More »3 Take-Aways from My Visit to Tencent (Tech Strategy – Podcast 249)
In this article, digital strategy consultant Jeffrey Towson shares three major takeaways from his visit to Tencent, highlighting their innovative tech strategy. He delves into …Read More »3 Playbooks for Winning in Digital: Blitzscaling, Digital Superpowers and Alibaba
Jeffrey Towson outlines three powerful playbooks for dominating digital markets, including blitzscaling and harnessing digital superpowers. His analysis of Alibaba’s success offers actionable insights for …Read More »From Learning and Adaptation to Intelligence (Tech Strategy – Podcast 248)
In this podcast, digital strategy consultant Jeffrey Towson explores how companies can shift from mere learning and adaptation to true intelligence in their digital transformation …Read More »4 Capabilities You Need for Learning and Adaptation (2 of 2) (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson breaks down BCG's 4 critical capabilities that drive rapid learning and adaptation in today's fast-paced markets. These …Read More »The Adaptive Edge: A Primer on Rate of Learning and Adaptation (1 of 2) (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson explores how businesses can leverage rapid learning and adaptation to stay ahead in today’s fast-paced digital landscape. …Read More »The 6 Pillars of Huawei’s “Cloud for AI” Strategy (Tech Strategy – Podcast 247)
In this article, digital strategy consultant Jeffrey Towson breaks down Huawei’s 6-pillar cloud for AI strategy, highlighting its role in shaping the future of digital …Read More »Alipay Tap! and Smart Health: Ant Group’s Latest Cool Innovations
Alipay’s Tap and Smart Health represent cutting-edge innovations by Ant Group, showcasing their leadership in digital transformation strategy. Digital strategy consultant Jeffrey Towson highlights how …Read More »My Experience with WeRide’s Autonomous Fleet in Guangzhou (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson shares his immersive experience with WeRide's autonomous fleet in Guangzhou, highlighting its advanced digital transformation strategy. He …Read More »The Audience Builder Platforms Behind YouTube, TikTok and Instagram (Tech Strategy – Podcast 246)
In this article, digital strategy consultant Jeffrey Towson breaks down how YouTube, TikTok, and Instagram dominate as audience-building platforms. He explores their core strategies, highlighting …Read More »Unlocking Audience Builder Platforms: Debunking 5 Common Misconceptions (Tech Strategy)
In this insightful article, digital strategy consultant Jeffrey Towson tackles the myths surrounding audience builder platforms, revealing their true potential in a digital transformation strategy. …Read More »Alibaba Cloud’s Conversational AI is Changing How We Search and Shop (Tech Strategy)
Alibaba's conversational AI is transforming how consumers shop, marking a shift away from traditional keyword search. This innovation highlights a critical evolution in digital transformation …Read More »Lessons from My Visit to Alibaba Cloud (Tech Strategy – Podcast 244)
In this podcast episode, digital strategy consultant Jeffrey Towson shares valuable lessons from his visit to Alibaba Cloud, highlighting their cutting-edge digital transformation strategy. He …Read More »4 Things People Get Wrong About Switching Costs (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson debunks 4 widespread misunderstandings about switching costs and their role in competitive advantage. He highlights how these …Read More »Lessons from My Visit to Baidu Headquarters (Tech Strategy – Podcast 243)
In this episode, digital strategy consultant Jeffrey Towson shares lessons from his visit to Baidu Headquarters, highlighting their cutting-edge digital transformation strategy. He delves into …Read More »3 Lessons from My Visit to Unitree Robotics (Tech Strategy)
Digital strategy consultant Jeffrey Towson shares three critical takeaways from his visit to Unitree Robotics, highlighting their cutting-edge advancements in robotics. The article explores how …Read More »Lessons from My Visits to Xiaomi and Unitree Robotics (Tech Strategy – Podcast 242)
In this article, digital strategy consultant Jeffrey Towson shares lessons from his visits to Xiaomi and Unitree Robotics, highlighting their cutting-edge digital transformation strategy. He …Read More »An Introduction to WeRide (Tech Strategy – Podcast 241)
In the latest episode of the WeRide Tech Strategy podcast, digital strategy consultant Jeffrey Towson delves into the world of digital transformation strategy, discussing its …Read More »AI Agents Need Data Ecosystems, Not Marketplaces (2 of 2) (Tech Strategy)
As digital strategy consultant Jeffrey Towson explains, AI agents need data ecosystems to function effectively, which has significant implications for businesses developing their digital transformation …Read More »Do AI Agents Need Marketplaces? Do They Need Platform Business Models at All? (1 of 2) (Tech Strategy)
As companies embark on their digital transformation strategy, they must consider the potential impact of AI agents on their business, according to digital strategy consultant …Read More »The Competitive Advantages of Horizon Robotics (Tech Strategy)
According to digital strategy consultant Jeffrey Towson, Horizon Robotics' tech strategy offers several competitive advantages that can inform a effective digital transformation strategy. By leveraging …Read More »Horizon Robotics and the Rise of Chinese AVs / Real World AI (Tech Strategy – Podcast 240)
In his latest podcast, digital strategy consultant Jeffrey Towson explores the remarkable growth of Horizon Robotics, a leading player in Chinese Autonomous Vehicles (AVs). As …Read More »Five Things People Get Wrong About the Digital Operating Basics (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson highlights five key misunderstandings about digital operating basics and tech strategy. He emphasizes the importance of aligning …Read More »Huawei’s Mate XT Leverages 4 Breakthrough Engineering Innovations (2 of 2) (Tech Strategy)
Digital strategy consultant Jeffrey Towson examines the 4 key engineering innovations that make Huawei's Mate X a standout device, showcasing the company's commitment to pushing …Read More »Huawei’s New Trifold Smartphone is Awesome. Seriously, What’s Wrong with Apple? (1 of 2) (Tech Strategy)
According to digital strategy consultant Jeffrey Towson, Huawei's new trifold smartphone is a game-changer, offering features that outshine Apple's latest releases. As a leading expert …Read More »The Huawei Trifold Smartphone is Awesome. Why Is Huawei More Innovative than Apple? (Tech Strategy – Podcast 239)
According to digital strategy consultant Jeffrey Towson, Huawei’s trifold smartphone is a remarkable device that showcases the company’s commitment to innovation, which is a key …Read More »Beyond Logistics: The Emergence of Intelligent Commerce Networks
According to digital strategy consultant Jeffrey Towson, the logistics industry is undergoing a significant shift towards intelligent commerce networks, which goes beyond traditional logistics. A …Read More »Understanding Flywheels (vs. Network Effects) (Tech Strategy)
As a digital strategy consultant, Jeffrey Towson explains that understanding the differences between flywheels and network effects is crucial for a successful digital transformation strategy. …Read More »Start Launching AI Agent Pilots ASAP (Tech Strategy – Podcast 238)
According to digital strategy consultant Jeffrey Towson, piloting AI agents is a critical step in any digital transformation strategy, allowing businesses to stay ahead of …Read More »3 Things Everyone Gets Wrong About Extreme Personalization and Customer Value Add (Tech Strategy)
According to digital strategy consultant Jeffrey Towson, many companies get extreme personalization and customer value-add tech strategy wrong, leading to ineffective digital transformation efforts. A …Read More »The China Tech Tsunami: How DeepSeek, BYD, TikTok and Others Are Replacing US Tech Leadership (Tech Strategy – Podcast 237)
According to digital strategy consultant Jeffrey Towson, the “China tech tsunami” is transforming the global tech industry, with companies like DeepSeek, BYD, and TikTok leading …Read More »Baidu’s Great Leap Forward: How China’s Search Giant is Conquering GenAI (Tech Strategy)
As digital strategy consultant Jeffrey Towson explains, Baidu is undergoing a significant shift from its roots as a search engine to a full-fledged GenAI powerhouse. …Read More »DeepSeek and 7 Other China Tech Titans Taking Over the World (Tech Strategy)
According to digital strategy consultant Jeffrey Towson, Chinese tech companies like Deepseek are leading the charge in digital transformation strategy, leveraging cutting-edge technologies to disrupt …Read More »The 4 Engines of Alibaba’s AI Plus Ecommerce Empire (Tech Strategy – Podcast 236)
Digital strategy consultant Jeffrey Towson breaks down the 4 key engines of Alibaba’s AI-plus e-commerce empire, providing valuable insights for businesses seeking to inform their …Read More »Eddie Wu’s Alibaba: The Rise of an AI-First Ecommerce Empire (Tech Strategy)
According to digital strategy consultant Jeffrey Towson, Alibaba's success can be attributed to its AI-first approach, which has enabled the company to dominate the ecommerce …Read More »What’s Next for Ecommerce Powerhouse JD (Tech Strategy)
According to digital strategy consultant Jeffrey Towson, JD's digital transformation strategy is a key factor in the company's success, enabling it to stay ahead of …Read More »5 Misconceptions About Barriers to Entry (Tech Strategy)
According to digital strategy consultant Jeffrey Towson, there are several misconceptions about barriers to entry in tech strategy that can hinder a company's digital transformation …Read More »5 Things Everyone Gets Wrong About Economies of Scale (Tech Strategy – Podcast 235)
Digital strategy consultant Jeffrey Towson discusses the often-misunderstood concept of economies of scale in his Tech Strategy podcast, highlighting key mistakes companies make when implementing …Read More »7 Things Everyone Gets Wrong About Economies of Scale (Based on Fixed Costs) (Tech Strategy)
Digital strategy consultant Jeffrey Towson reveals the misconceptions surrounding economies of scale based on fixed costs, highlighting seven key errors that can derail a company's …Read More »6 Things People Get Wrong About Network Effects (Tech Strategy)
According to digital strategy consultant Jeffrey Towson, many people misunderstand the concept of network effects and its impact on a company's digital transformation strategy. In …Read More »4 Lessons from My Visit to Trip.com (2 of 2) (Tech Strategy)
Digital strategy consultant Jeffrey Towson recently visited Trip.com and learned valuable lessons about their tech strategy, which can inform a company's digital transformation strategy. During …Read More »Why I Like Trip.com (1 of 2) (Tech Strategy)
Digital strategy consultant Jeffrey Towson shares his insights on why he likes Trip.com, focusing on the company's tech strategy and its role in driving a …Read More »3 Lessons from My Visit to Trip.com (Tech Strategy – Podcast 234)
During my visit to Trip.com, I was impressed by their robust digital transformation strategy, which focuses on leveraging advanced technology to enhance user experience and …Read More »Why Threads Might Beat X-Twitter After All (Tech Strategy – Podcast 233)
In the evolving landscape of digital transformation, Threads is poised to surpass X (Twitter). Digital strategy consultant Jeffrey Towson delves the strategic moves that could …Read More »Why Bilibili Pivoted from Short Video to Community Social Gaming (3 of 3) (Tech Strategy)
In this article, digital strategy consultant Jeffrey Towson explores Bilibili's strategic shift from a short video platform to a community-focused social gaming hub. By emphasizing …Read More »3 Take-Aways from My Visit to Ant Group and Alipay (Tech Strategy)
During his visit to Ant Group and Alipay, digital strategy consultant Jeffrey Towson gained valuable insights into their digital transformation strategy. He highlighted how Ant …Read More »3 Take-Aways from My Interview with Alibaba Cloud (Tech Strategy – Podcast 232)
Digital strategy consultant Jeffrey Towson delves into the importance of a robust digital transformation strategy in today’s tech landscape, highlighting how Alibaba Cloud’s solutions can …Read More »3 Lessons from My Interview with Dongliang Guo, Head of International at Alibaba Cloud (Tech Strategy)
Digital strategy consultant Jeffrey Towson shares valuable lessons from his interview with Dongliang Guo, highlighting the critical role of a well-thought-out digital transformation strategy in …Read More »Cainiao’s Winning Global Strategy. What I Learned Interviewing Cross-Border SVP William Xiong. (Tech Strategy)
In a deep dive with digital strategy consultant Jeffrey Towson, Cainiao's SVP William Xiong shares the secrets behind their winning global strategy. Cainiao is leveraging …Read More »Extreme Personalization: How GenAI Can Supercharge Customer Improvements (Tech Strategy – Podcast 231)
This week’s podcast is my playbook for Extreme Personalization. And how generative AI can supercharge never-ending customer improvements. You can listen to this podcast here, …Read More »3 GenAI Use Cases for Cross-Border Ecommerce. Lessons from My Visits to AliExpress, Lazada and AIDC. (Tech Strategy)
Digital strategy consultant Jeffrey Towson delves into the transformative power of AI in cross-border e-commerce through his visits to AliExpress, Lazada, and AIDC. He highlights …Read More »Extreme Personalization Playbook (PrISM): Add Services – Surround Your Customers with Ever-Increasing Value (3 of 3) (Tech Strategy)
In Level 3 of his Extreme Personalization Playbook, digital strategy consultant Jeffrey Towson reveals the key to creating a loyal customer base: surrounding them with …Read More »3 Ecommerce Lessons from My Visits to China’s Digital Leaders (Tech Strategy – Podcast 230)
Digital strategy consultant Jeffrey Towson shares valuable lessons from his visits to China’s digital leaders, revealing the secrets to their e-commerce success. From the importance …Read More »Extreme Personalization Playbook PrISM: Improved Interactions – Build a Repeat and Retain Machine (2 of 3) (Tech Strategy)
Digital strategy consultant Jeffrey Towson reveals the importance of extreme personalization in driving customer loyalty and growth. In this playbook, he shares the tech strategy …Read More »How Cainiao Will Win in Smart Logistics Everywhere (Tech Strategy – Podcast 229)
Cainiao is on a mission to win in smart logistics everywhere, and its digital transformation strategy is key to success. According to digital strategy consultant …Read More »Why Beauty Ecommerce and Beauty Tech Are So Attractive (Tech Strategy – Podcast 228)
Beauty ecommerce and beauty tech are experiencing rapid growth, driven by changing consumer behaviors and advancements in technology. According to digital strategy consultant Jeffrey Towson, …Read More »Extreme Personalization Playbook (PrISM): Personalization – Run the Personalization Marathon (1 of 3) (Tech Strategy)
According to digital strategy consultant Jeffrey Towson, the key to unlocking customer obsession lies in delivering tailored experiences through personalization. In this first installment of …Read More »Why Every Business Must Run a Personalization Marathon (Tech Strategy – Podcast 227)
According to digital strategy consultant Jeffrey Towson, personalization is no longer a ‘nice-to-have’ but a’must-have’ for businesses in today’s digital landscape. In his latest podcast, …Read More »Everything is Politics Now: The Dark Side of Digital Networks (Tech Strategy – Podcast 226)
In today’s digital landscape, everything has become politicized, and tribe and belief network effects have gone digital. According to digital strategy consultant Jeffrey Towson, this …Read More »Can You Get Network Effects from Belief? What About from Tribes, Expertise, and Language? (3 of 3) (Tech Strategy)
Digital strategy consultant Jeffrey Towson explains how network effects can be a powerful driver of growth and success in the digital age. By understanding the …Read More »My 6 Questions for Network Effects. And Its 4 Big Effects. (Tech Strategy – Podcast 225)
Digital strategy consultant Jeffrey Towson explores the 4 big effects of network effects on tech strategy, including increased value, decreased cost, and enhanced user experience. …Read More »Why TikTok Is More Powerful than Netflix. 5 Lessons from “Consumer Behavior Meets Digital”. (2 of 2) (Tech Strategy)
Digital strategy consultant Jeffrey Towson discusses TikTok's success, highlighting the platform's ability to tap into consumer behavior and create addictive, bite-sized content. In contrast, Netflix's …Read More »Share of the Consumer Mind and My Checklist for Non-Rational Consumer Behavior (1 of 2) (Tech Strategy)
As a digital strategy consultant, Jeffrey Towson reveals the secrets to capturing a larger share of the consumer's mind in the digital age. By understanding …Read More »