阿里巴巴的“新零售” 令你不知所措时,请以资产为切入点(第2部分,共2部分)

以阿里巴巴“新零售”模式之部分战略内容为主题的文章共分两个部分,本文为第2部分。在第1部分,我对全域营销进行了讨论,并阐述了新零售对商家和品牌所造成的影响为何明显区别于它对消费者的影响。以下为第1部分摘要:

阿里巴巴“新零售”的神秘引擎—“全域营销”(第1部分,共2部分)

“新零售”是阿里巴巴集团眼下的关键热词。尽管“新零售”一词可能是阿里巴巴有史以来最不具颠覆性的商业词汇,但阿里的意图在于,将线上和实体零售进行无缝整合,营造由数据驱动的消费体验,这种理念令人兴奋。目前,在“新零售”模式的引导下,部分新的商业模式开始涌现,其中包括新型超市、无人便利店、包裹自动分拣中心等,甚至还可能包括无人机配送。

Why the Poor Need Financial Services – Jane Xing, Gates Foundation China (Video)

Jane Xing is the Deputy Director of the Bill & Melinda Gates Foundation, China office. She has a fascinating view into the foundation’s activities in China, Asia, Africa and other places. Jane gave a great lecture to our students at Peking University Guanghua School of Management. This course is taught by myself and Jonathan Woetzel, […]

Investing with Both Social Impact and Business Sense – Jane Xing, Gates Foundation, China (Video)

Jane Xing is the Deputy Director of the Bill & Melinda Gates Foundation, China office. She has a fascinating view into the foundation’s activities in China, Asia, Africa and other places. Jane gave a great lecture to our students at Peking University Guanghua School of Management. This course is taught by myself and Jonathan Woetzel, […]

How the Gates Foundation Vaccinated 580M People – Jane Xing, Gates Foundation, China (Video)

Jane Xing is the Deputy Director of the Bill & Melinda Gates Foundation, China office. She has a fascinating view into the foundation’s activities in China, Asia, Africa and other places. Jane gave a great lecture to our students at Peking University Guanghua School of Management. This course is taught by myself and Jonathan Woetzel, […]

Can Chinese Accounting Firms Win Internationally? – Paul Gillis, the Guru of Chinese Accounting (Video)

Paul Gillis is the “go to” guru for accounting in China. He is professor of accounting at Peking University Guanghua School of Managment, past head of China/Asia for PricewaterhouseCoopers and has a PhD in accounting. He also publishes on www.chinaaccountingblog.com – which you should definitely check out. I sat down with Paul and got his […]

3 Tips from Warren Buffett on Becoming a Better Person (Video)

I flew from the cold winter of Omaha to the fantastic, sweltering heat of Rio de Janeiro. It’s my favorite place even if I do get sunburned almost immediately. It’s also a great place to think about what I learned from a recent lunch / Q&A with Warren Buffett.   Video is here. (Youtube only. […]

3 Tips from Warren Buffett on Becoming a Better Person

I took 20 Peking University students for a Q&A with Warren Buffett in Omaha (see write-up here). And I thought one of the most interesting parts was his comments on the importance of becoming the best version of yourself.   The discussion started with a question he put to the students. If you could invest […]

The Big 4 Accounting Firms of China Are Not Who You Think – Paul Gillis, the Guru of Chinese Accounting (Video)

Paul Gillis is the “go to” guru for accounting in China. He is professor of accounting at Peking University Guanghua School of Managment, past head of China/Asia for PricewaterhouseCoopers and has a PhD in accounting. He also publishes on www.chinaaccountingblog.com – which you should definitely check out. I sat down with Paul and got his […]