王石与中国万科的故事(第二部分)

已下内容节选自我们的新书《一小时读懂中国》,目前2017新版有售。 在第一部分,我们谈到了万科创始人王石早年的事迹。随着他20世纪80年代,在深圳所获得的一系列的成功,于1988年,他首次涉足房地产行业。正是这一步,改变了一切。

王石与中国万科的故事(第一部分)

已下内容节选自我们的新书《一小时读懂中国》,目前2017新版有售。 “中国万科是一家房地产公司,西方国家无一家房地产公司可与其媲美。其收益超过美国四大房地产开发商收益之和。它所建的公寓数量,在历史上没有一家公司可与其相抗衡。万科的创始人——王石,是全球最大的房地产开发商。对数百万奋斗中的中国人而言,王石决定着他们人生中的重要时刻——购买自己的第一个家。

Major League Baseball (MLB) Is Copying the NBA in China – And It Might Work.

These are boom times for sports in China. An increased national focus on health and fitness is coinciding with a big increase in entertainment consumption. And the State Council has set a goal of making the sports industry a 5 trillion yuan ($750 billion) sector by 2025. So stadiums and fields are being built, European […]

How Oriental DreamWorks and “Creative China” Are Disrupting Hollywood.

China is inching closer to becoming the world’s largest entertainment market and Hollywood studios are struggling to adapt. Cameos by Chinese film stars are being jammed, often nonsensically, into Western movies. Studio executives are flying in to meet with cash-rich Chinese moguls. And praise for China in Hollywood films has become commonplace. This is increasingly being described as self-censorship. […]

我如何在30个月里吸引190万关注者

2015年5月22日,我在LinkedIn上发布了我的第一篇文章。我努力了一个多星期,然后终于成功“发布”。起初,一切都平淡无奇。 在接下来的几天里,我的文章获得了大约50-100次阅读。我的粉丝(即我的人脉)从500增加到了505人。总体来说,这是一个令人沮丧的开端。

败走中国后应该做什么(第一部分):达能与嘉士伯之对比

在中国,一时的失败不一定是永久的。 确实,打开市场困难重重,失败在所难免。对本土企业和外国企业而言都是如此。但是,中国之大,几乎总有翻身的机会。虽然竞争残酷,但是中国市场广阔,弥补了这一劣势。

为什么星巴克在中国没有强有力的竞争对手

中国的万达正在公开叫板迪士尼;优步投入20亿美元对抗滴滴出行;阿迪达斯同李宁和安踏的战争已经持续多年;苹果正在和中国多家冉冉升起的竞争对手(小米,华为,Oppo等等)博弈。有一个现象总会在中国发生:一家成功的国际公司势必引发国内市场的激烈竞争。

How the NBA China Became a Unique Cross-Border Media Platform (Pt 3 of 3)

This is Part 3 in a three part series on the awesome success of David Stern and the NBA in China. Parts 1 and 2 are here and here. “By 2004-2005, the NBA China plus Yao Ming had begun to occupy a unique media position between the US and China. Western brands discovered they could […]

How Yao Ming Launched the NBA China Into the Stratosphere (Pt 2 of 3)

This is Part 2 in a three part series on the awesome success of David Stern and the NBA in China. Part 1 is here. “You can make an analogy between Chinese watching basketball in the 1990’s and Americans watching The Ed Sullivan Show in the 1960’s. Americans weren’t watching because Ed Sullivan was particularly […]

The Awesome Story of David Stern and the NBA in China (Pt 1 of 3)

The following is an excerpt from our book, the One Hour China Consumer Book. It is our best explanation for how the NBA has been so hugely successful in China. “This story begins in 1978-9 with two events. First, Abe Pollin, owner of the then champion Washington Bullets, received an invitation from Deng Xiaoping to […]