In Part 1 (here), I laid out how Alibaba has evolved in China. It was for a retail marketplace, but you can see a similar pattern in many of China’s digital giants. The next phase in this evolution is “new retail”, and it is changing this pattern in a big way (coming in Part 3). […]
This is Part 3 on my visit to the Meituan-Dianping headquarters in Beijing. Part 1 was my main take-aways. Part 2 was what I think people are getting wrong about Meituan. “Local services” has been a hot topic this year. And we have seen big local services moves by many of China’s digital giants. Tencent-backed […]
Some thoughts on Starbucks vs. Luckin Coffee in China. Plus stuff around Beijing and Shanghai. Although the outlet number (I said 650) has been increasing rapidly. Link is here. ——— I write and speak about the Chinese consumers and digital China. Music by Tobu, Wholm and Blume! http://tobumusic.com http://www.youtube.com/tobuofficial http://www.facebook.com/tobuofficial http://www.soundcloud.com/7obu.
So Starbucks has launched a “new retail” strategic partnership with Alibaba. And in doing so they are leapfrogging to the front of digital and consumer China. Kudos. That’s impressive. And it’s pretty bad news for Luckin Coffee. The Alibaba-Starbucks deal, as announced, has three components: 1) A tie-in with Ele.me for delivery. The statement from […]
Interview from Bangkok. Luckin versus Starbucks . link here
目前，有关中国的“新零售”咖啡连锁企业瑞幸咖啡（Luckin Coffee），众说纷纭。 开店速度惊人——自今年年初营业以来，大约已有500个门店开张。也就是每天（包括周末）完成2-3个门店的布局。 极其注重互联网和配送——咖啡零售的一种“新零售”模式。 制造了很多新闻，尤其是直接挑战星巴克，还因为竞争行为正在起诉星巴克。 正在迅速筹钱。据说，最近的A轮融资筹得2亿-3亿美元，估值超过10亿美元——使瑞幸咖啡成为中国咖啡业的首个独角兽企业。
In Part 1 and Part 2, I described my visit to several Luckin Coffee outlets and a couple strategies for how they can beat Starbucks in China – which is their stated goal. However, this isn’t really necessary. As their CEO Qian Zhiya has said, coffee consumption per capita in China is about 4-5 cups […]