My 3 Rules for Chinese Digital Transformation and Disruption

Over the past three months, I’ve been doing a lot of talks to more traditional businesses (insurance companies, hospitals, chemical companies, express delivery companies) about how digitization is playing out in China. From these talks, I’ve sort of boiled my message down to the following three rules for Chinese digital transformation and disruption. Rule 1: […]

阿里巴巴的“新零售” 令你不知所措时,请以资产为切入点(第2部分,共2部分)

以阿里巴巴“新零售”模式之部分战略内容为主题的文章共分两个部分,本文为第2部分。在第1部分,我对全域营销进行了讨论,并阐述了新零售对商家和品牌所造成的影响为何明显区别于它对消费者的影响。以下为第1部分摘要:

阿里巴巴“新零售”的神秘引擎—“全域营销”(第1部分,共2部分)

“新零售”是阿里巴巴集团眼下的关键热词。尽管“新零售”一词可能是阿里巴巴有史以来最不具颠覆性的商业词汇,但阿里的意图在于,将线上和实体零售进行无缝整合,营造由数据驱动的消费体验,这种理念令人兴奋。目前,在“新零售”模式的引导下,部分新的商业模式开始涌现,其中包括新型超市、无人便利店、包裹自动分拣中心等,甚至还可能包括无人机配送。

When Alibaba’s “New Retail” Gets Confusing, Just Follow the Assets (Pt 2 of 2)

This is Part 2 of an article about some of the strategic aspects of Alibaba’s “new retail”. In Part 1, I discussed uni-marketing and how the view of new retail for merchants and brands is very different than the view for consumers. A quick summary: For consumers, the view is great. They are going to […]

会见京东大服饰事业部总裁丁霞和参观Toplife所得的三点启示(第五部分)

近日,我受邀来到京东位于北京和上海的办公地点,进行了为期3-4天的参观之旅,还会见了京东的管理层。本文为本系列文章的第五篇。此前,我谈到了京东的物流、最新技术项目、它的迅猛增速,以及机器人实验室。不久后,我将就京东的“新零售”大体策略,写一篇较为严肃的文章。

The Secret Engine of Alibaba’s “New Retail” Is “Uni-Marketing” (Pt 1 of 2)

“New retail” is Alibaba Group Holding‘s key buzzword right now. Though probably the least creative business term ever, the company’s idea of combining online and physical retail into a seamless, data-driven consumer experience is exciting. It is already starting to give rise to new business models, from transformed supermarkets and cashierless convenience stores to automated […]