How to Position for Rapidly Changing Chinese Consumers – Daniel Zipser, McKinsey & Co China (Video)

Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast. By […]

Do Chinese Consumers Care About Foreign vs Domestic Brands? – Daniel Zipser, McKinsey & Co, China (Video)

Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast. By […]

Are Chinese Consumers Brand Loyal? – Daniel Zipser, McKinsey & Co, China (Video)

Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast. By […]

In China, Social Media Drives Gym Memberships – Daniel Zipser, McKinsey & Co, China (Video)

Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast. By […]

Why Chinese Consumers Consider #KFC and #McDonalds Health Food – Daniel Zipser, McKinsey & Co China (Video)

Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese #consumers. My apologies for the poor camera work on this video. Think of it like a podcast. By […]

Chinese Consumer Confidence is High but Volatile – Daniel Zipser, McKinsey & Co, China

Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast. By […]

Everything is Growing in Chinese Consumption – Daniel Zipser, McKinsey & Co, China (video)

Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast. Thanks […]

My Recommended China Reading – March 2018

Greetings from Peking University. I send out these lists about once a month. It’s the best China consumer and digital China reading I have come across (I read most everything). Plus some of my recent writing. So below are my recommended China articles and books for March 2018. I hope these are helpful and that […]

Uptrading and Premiumization are Driving Chinese Consumption – Daniel Zipser, McKinsey & Co China (Video)

Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast. By […]

My Recommended China Reading – February 2018

Cheers from Peking University (although I’m actually on the beach in Brazil this week(see photo)), I send out an email about once a month with the best China consumer and digital China reading I have come across (and I read most everything). Plus some of my recent writing. Below are my recommended China articles and […]