嘉士伯啤酒在中国市场不为人知却又异常精彩的故事(上)

以下内容摘自《一小时读懂中国消费者》一书。 “本故事开始于1999年,主角是在嘉士伯已工作多年的香港本土员工Sunny Wong。他于1987年加入嘉士伯,担任销售经理一职,多年来,几经升职,他最终成为了华北市场的总经理。

The Awesome But Mostly Unknown Story of Carlsberg Beer in China (Pt 1 of 2)

*The following is an excerpt from our One Hour China Consumer Book (which is available here.). “This story starts in 1999 and it centers around a Hong Kong native and long-time Carlsberg employee named Sunny Wong. Sunny joined Carlsberg as a sales manager in Hong Kong in 1987. He rose through the ranks and eventually […]