How AB InBev Doubled Their Profits in China Beer – Pedro Aidar, ex AB InBev (Video)

Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How AB InBev Doubled their Profits in China […]

How China Became Budweiser’s Innovation Center – Pedro Aidar, ex ABInBev (Video)

Pedro Aidar is the former head of Craft and Specialty Beers for ABInbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How China Became Budweiser’s Innovation Frontier, Pedro Aidar, […]

AB-Inbev and Budweiser’s Clever Strategy for Beer in China – Pedro Aidar, ex ABInbev

Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: AB-Inbev and Budwesier’s Clever Strategy for Beer in […]

How Budweiser and ABInbev Won in Beer in China – Pedro Aidar, ex ABInbev (Video)

Pedro Aidar was the former head of Craft and Specialty Beers for ABInbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How AB-Inbev and Budwesier Won in Beer in […]

5 Questions for Pedro Aidar of AB-Inbev About Beer in China (Video)

Pedro Aidar is the former head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He has a tremendous vantage point into the changing beer and alcohol of market of China, in particular into the emergence of craft beers. I sat down with Pedro and asked him my standard five questions […]

嘉士伯啤酒在中国市场不为人知却又异常精彩的故事(上)

以下内容摘自《一小时读懂中国消费者》一书。 “本故事开始于1999年,主角是在嘉士伯已工作多年的香港本土员工Sunny Wong。他于1987年加入嘉士伯,担任销售经理一职,多年来,几经升职,他最终成为了华北市场的总经理。

The Awesome But Mostly Unknown Story of Carlsberg Beer in China (Pt 1 of 2)

*The following is an excerpt from our One Hour China Consumer Book (which is available here.). “This story starts in 1999 and it centers around a Hong Kong native and long-time Carlsberg employee named Sunny Wong. Sunny joined Carlsberg as a sales manager in Hong Kong in 1987. He rose through the ranks and eventually […]

The Awesome But Mostly Unknown Story of Carlsberg Beer in China (Pt 2 of 2)

*The following is an excerpt from our One Hour China Consumer Book (which is available here.). Part 1 of this story is here. Sunny and Carlsberg Leave China Sunny Wong joined Carlsberg China as a sales manager in 1987, six years after Carlsberg had opened its first China brewery (in Hong Kong ). Carlsberg’s first […]