Now over two years as an Amazon best-seller!
#1 – Amazon best seller in “History-Asia-China”
#1 – Amazon best seller in “Business & Money-International”
“One hour with this book will make you an expert on business in China.”
– Dick Gephardt, Majority-Minority Leader, U.S. House of Representatives, 1989-2002
“This book simplifies China in a very elegant and smart way. These distinguished authors tell you clearly what you most need to know right now.”
– James McGregor, author of One Billion Customers: Lessons from the Front Lines of Doing Business in China
“Without question, the best 60 minutes you will spend on China.”
– Jonathan Anderson, Emerging Markets Advisors
This is the China book for everyone – whether an expert or novice. It can be read in an hour and gives you most of what you need to know about China business today – and its increasing impact on the rest of the world.
This “speed-read” book is the distilled knowledge of two Peking University business professors with over 30 years of experience on the ground in China and the emerging markets. According to authors Jeffrey Towson and Jonathan Woetzel, “if we had the undivided attention of someone from Ohio, Brighton or Lima for just one hour, this little book is what we would say.” #onehourchina
This book was co-written with Jonathan Woetzel, a senior partner of McKinsey & Company. He opened McKinsey’s Shanghai location in 1995 and has been resident since then. He currently the global leader of its Cities Special Initiative and the Asia-based Director of the McKinsey Global Institute. He has led many of the Firm’s most significant projects in China including the first major international listing of a Chinese company and the development of the economic plans for the cities of Shanghai, Wuhan, Shenzhen, Xian and Harbin among others. He co-chairs the Urban China Initiative along with Tsinghua University and Columbia University to catalyze the next stage of China’s urbanization.
CLICK HERE to buy the One Hour China Consumer book for $4.99 (same price as a mocha)
#1 Amazon best seller in “History-Asia-China”
#2 Amazon best seller in “Business & Money-International”
“A powerful mixture of data analytics and real experience to illustrate China’s commercial complexities.”
– Ben Simpfendorfer, Founder and Managing Director, Silk Road Associates
Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers.
In this one hour “speed read”, the authors argue:
1) China is now the world’s most complicated consumer market. The complexity of Chinese consumers is increasing exponentially with wealth.
2) The importance of China’s rising consumers is matched only by the brutality of the fight for them. The competition is brutal and there are far more corpses than winners.
3) The State still ultimately creates most of the winners.
The authors explain all this through five short stories. They detail the successes and failures of Carlsberg, KFC, Christie’s, the NBA and others in hyper-competition consumer China. Ultimately, this book is about how Chinese consumers are finally becoming wealthy and how Western companies are finally learning to live with communism.
A few take-aways from the book:
– Young Chinese are the big-spending, emotional Chinese consumers the entire world has been waiting for.
– State-Owned Enterprises can compete and win in purely commercial industries.
– Food scandals are good in the long-term for KFC and McDonalds.
– Elderly Chinese are not the attractive demographic everyone thinks they are.
– The NBA China doesn’t need another Yao Ming.
– You can win big if you get to Chinese consumers AND the government. State capitalism can be exceptionally profitable.
– Western China, the country’s big backyard, is the last great battleground for multinationals. And Carlsberg beer is the first clear winner.
– Almost any Chinese consumer can act affluent some of the time. Something that is particularly confusing for Christie’s and Sotheby’s.
– One consumer demographic everyone should care about is China’s working moms.