败走中国后应该做什么(第一部分):达能与嘉士伯之对比

在中国,一时的失败不一定是永久的。 确实,打开市场困难重重,失败在所难免。对本土企业和外国企业而言都是如此。但是,中国之大,几乎总有翻身的机会。虽然竞争残酷,但是中国市场广阔,弥补了这一劣势。

The Awesome Story of David Stern and the NBA in China (Pt 1 of 3)

The following is an excerpt from our book, the One Hour China Consumer Book. It is our best explanation for how the NBA has been so hugely successful in China. “This story begins in 1978-9 with two events. First, Abe Pollin, owner of the then champion Washington Bullets, received an invitation from Deng Xiaoping to […]