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How the NBA China Became a Unique Cross-Border Media Platform (Pt 3 of 3)

This is Part 3 in a three part series on the awesome success of David Stern and the NBA in China. Parts 1 and 2 are here and here. “By 2004-2005, the NBA China plus Yao Ming had begun to occupy a unique media position between the US and China. Western brands discovered they could […]

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How Yao Ming Launched the NBA China Into the Stratosphere (Pt 2 of 3)

This is Part 2 in a three part series on the awesome success of David Stern and the NBA in China. Part 1 is here. “You can make an analogy between Chinese watching basketball in the 1990’s and Americans watching The Ed Sullivan Show in the 1960’s. Americans weren’t watching because Ed Sullivan was particularly […]

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The Awesome Story of David Stern and the NBA in China (Pt 1 of 3)

The following is an excerpt from our book, the One Hour China Consumer Book. It is our best explanation for how the NBA has been so hugely successful in China. “This story begins in 1978-9 with two events. First, Abe Pollin, owner of the then champion Washington Bullets, received an invitation from Deng Xiaoping to […]

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在华投资失利了怎么办(第三篇): 摩根-士丹利和艾派迪

这是关于外资公司在华投资华丽失败的系列文章的第三篇。在很多情况下,他们会重返中国市场,并往往取得令人瞩目的成就。 第一篇文章中,我详细介绍了嘉士伯啤酒和达能最初是如何在中国市场失利的。但是之后,嘉士伯重返中国,并在中西部地区取得不俗业绩。第二篇文章中,我详细阐述了福特和菲亚特两家公司最初是如何在中国市场遭遇滑铁卢,但在过去几年里,福特在中国市场又取得了不错的销售业绩的。

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How Bike-Sharing Grows So Fast. And For Free (Pt 2 of 4)

From the beginning of the China bike-sharing phenomenon, I have been struck by how pervasive these companies have become so quickly. Just think of how often you are presented with an image of a Mobike or Ofo bike in China on a daily basis. You see these brightly colored bikes literally thousands of times every […]

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摩拜和Ofo会合并吗?

我认为我们目前正处于中国共享单车/单车出租热潮第一阶段的尾声。 现在的共享单车行业有几个比较明显的行业领导者—-摩拜和Ofo. 大量的中国消费者每天都会使用共享单车,且仍呈快速增长之势,这绝对不是一时的消费热潮。 企业的经济前景愈加清晰。租金收入依然会是其主要部分,未来广告收入也会是其中的一部分。例如,有一些ofo自行车上已经投放小黄人广告(如下图)。也许未来它们还会涉足快递和电子商务产业,并获取相应收入。 最后,《摩拜白皮书》(Mobike White Paper)公布出来的数字也很有趣。2017年的(Mary Meeker / Hillhouse report)也非常看好这一行业。

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越来越任性的中国消费者正在影响整个世界

中国消费者的规模和财富持续稳步扩大。有关这一经济趋势的研究已很详尽。但人们经常忽略的一点是,这些消费者不断改变的行为正在经常性地影响着整个世界。 突然间,中国消费者心意的转变开始左右全球经济走势。未来几年,这种现象将日益引人瞩目。

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五个问题解读滴滴、摩拜和中国的新型小物品租赁业务(第二部分)

在第一部分,我提出中国不存在新型“共享经济”——这就是中国新企业(如滴滴、摩拜,以及针对篮球、充电宝和雨伞的小物品租赁企业)为什么如此令人困惑。然而,有一件事更加引人注目:在使用和便捷度方面出现了新的数字颠覆者。第一部分的关键点包括: Ÿ忘记“共享经济”一词。 Ÿ转而思考,究竟是“使用经济”还是“占有经济”。 Ÿ新的数字工具和流程(如智能手机)能够对需求或供给,或同时对二者产生颠覆效应。 Ÿ在中国所出现的,是使用和便捷度方面的典型颠覆现象。

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The Very Symbolic Collision of Sotheby’s-Christie’s and Poly-Guardian in China Art (Pt 2 of 2)

*The following is an excerpt from our One Hour China Consumer Book (which is available here.). In Part 1, I told about how Christie’s and Sotheby’s have been involved in Chinese art for decades – and have recently entered China directly. This puts them in basically the wild west of the art world. Part 1 […]

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The Adventures of Sotheby’s and Christie’s in the Wild West of Chinese Art (Pt 1 of 2)

*The following is an excerpt from our One Hour China Consumer Book (which is available here.). “In September 2013, premier art auction house Christie’s held its first-ever auction in China. They have had a representative office in Shanghai since 1994. And they have been running auctions out of Hong Kong for decades. But this small […]