Some thoughts on Starbucks vs. Luckin Coffee in China. Plus stuff around Beijing and Shanghai. Although the outlet number (I said 650) has been increasing rapidly. Link is here. ——— I write and speak about the Chinese consumers and digital China. Music by Tobu, Wholm and Blume! http://tobumusic.com http://www.youtube.com/tobuofficial http://www.facebook.com/tobuofficial http://www.soundcloud.com/7obu.
Here is the video. Here. https://news.cgtn.com/news/3d3d514f30417a4d79457a6333566d54/share.html?from=singlemessage&isappinstalled=0 here
Interview from Bangkok. Luckin versus Starbucks . link here
fun talk on CGTN.
目前，有关中国的“新零售”咖啡连锁企业瑞幸咖啡（Luckin Coffee），众说纷纭。 开店速度惊人——自今年年初营业以来，大约已有500个门店开张。也就是每天（包括周末）完成2-3个门店的布局。 极其注重互联网和配送——咖啡零售的一种“新零售”模式。 制造了很多新闻，尤其是直接挑战星巴克，还因为竞争行为正在起诉星巴克。 正在迅速筹钱。据说，最近的A轮融资筹得2亿-3亿美元，估值超过10亿美元——使瑞幸咖啡成为中国咖啡业的首个独角兽企业。
In Part 1 and Part 2, I described my visit to several Luckin Coffee outlets and a couple strategies for how they can beat Starbucks in China – which is their stated goal. However, this isn’t really necessary. As their CEO Qian Zhiya has said, coffee consumption per capita in China is about 4-5 cups […]
Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast. By […]
In Part 1, I detailed my visits to several Luckin Coffee outlets. This is an aggressive start-up that is opening striving to beat Starbucks in retail coffee in China. So my question for Part 2 is: can they do it? Let me rephrase that: Could Luckin Coffee take 20% of Starbucks’s current China business? And […]