My Recommended China Reading – March 2018

Greetings from Peking University. I send out these lists about once a month. It’s the best China consumer and digital China reading I have come across (I read most everything). Plus some of my recent writing. So below are my recommended China articles and books for March 2018. I hope these are helpful and that […]

Uptrading and Premiumization are Driving Chinese Consumption – Daniel Zipser, McKinsey & Co China (Video)

Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast. By […]

My Recommended China Reading – February 2018

Cheers from Peking University (although I’m actually on the beach in Brazil this week(see photo)), I send out an email about once a month with the best China consumer and digital China reading I have come across (and I read most everything). Plus some of my recent writing. Below are my recommended China articles and […]

How AB InBev Doubled Their Profits in China Beer – Pedro Aidar, AB InBev (Video)

Pedro Aidar is the head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How AB InBev Doubled their Profits in China Beer […]

How China Became Budweiser’s Innovation Center – Pedro Aidar, AB InBev (Video)

Pedro Aidar is the head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How China Became Budweiser’s Innovation Frontier, Pedro Aidar, AB-Inbev […]

AB-Inbev and Budweiser’s Clever Strategy for Beer in China – Pedro Aidar, AB-Inbev

Pedro Aidar is the head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: AB-Inbev and Budwesier’s Clever Strategy for Beer in China, […]

How AB-Inbev and Budweiser Won in China Beer – Pedro Aidar, AB-Inbev (Video)

Pedro Aidar is the head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He gave a great lecture to our students at Peking University Guanghua School of Management. Note: Jonathan Woetzel is my co-professor for this course and these videos. Video: How AB-Inbev and Budwesier Won in Beer in China, […]

How Star Wars Can Come Back and Win in China

Star Wars is officially the “New Coke of China”. Chinese consumers gave it a try. Actually, multiple tries. But they just don’t like it. This is the big take-away of the Last Jedi in China. First, Chinese consumers went to the Force Awakens, which made $52M its opening weekend. Then fewer went to the Rogue […]

5 Questions for Pedro Aidar of AB-Inbev About Beer in China (Video)

Pedro Aidar is the head of Craft and Specialty Beers for AB-Inbev in Asia Pacific North, including China. He has a tremendous vantage point into the changing beer and alcohol of market of China, in particular into the emergence of craft beers. I sat down with Pedro and asked him my standard five questions about […]