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我如何在30个月里吸引190万关注者

2015年5月22日,我在LinkedIn上发布了我的第一篇文章。我努力了一个多星期,然后终于成功“发布”。起初,一切都平淡无奇。 在接下来的几天里,我的文章获得了大约50-100次阅读。我的粉丝(即我的人脉)从500增加到了505人。总体来说,这是一个令人沮丧的开端。

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败走中国后应该做什么(第二部分):福特与菲亚特之对比

之前,我探讨了嘉士伯和达能如何在中国遭遇最初的失败,以及嘉士伯如何卷土重来大获成功。这也证明在中国,一时的失败不一定是永久的。 本文将用另外两个例子说明“败走中国后应该做什么”。这次是关于汽车企业的。我认为,福特在中国的发展故事相当具有启发性。但是,首先让我们将目光投向菲亚特,它的经历更具警示作用。

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Yes, Chinese Consumer Are Rising. But They Are Changing Even Faster.

*The following is an excerpt from our new One Hour China Contrarian Book (which is available here.). “Jonathan Woetzel (McKinsey & Co) and I have written three speed-read China books together. In the latest one, we have put together a collection of our essays that basically make four main contrarian points. These main points are: […]

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败走中国后应该做什么(第一部分):达能与嘉士伯之对比

在中国,一时的失败不一定是永久的。 确实,打开市场困难重重,失败在所难免。对本土企业和外国企业而言都是如此。但是,中国之大,几乎总有翻身的机会。虽然竞争残酷,但是中国市场广阔,弥补了这一劣势。

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好莱坞在中国的黄金时代即将落幕

中国很快将成为世界上最大的娱乐业市场,这是好莱坞电影公司一直要努力面对的事实。越来越多电影由中国的有钱人担任共同制片,越来越多的中国明星在电影中担任配角,对中国文化的赞誉似乎被随意地写入剧本。有时候,这些付出是值得的。以2015年上映的《速度与激情7》为例,其中国票房总收入(3.9亿美元)甚至超过了美国票房总收入(3.53亿美元)

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为什么星巴克在中国没有强有力的竞争对手

中国的万达正在公开叫板迪士尼;优步投入20亿美元对抗滴滴出行;阿迪达斯同李宁和安踏的战争已经持续多年;苹果正在和中国多家冉冉升起的竞争对手(小米,华为,Oppo等等)博弈。有一个现象总会在中国发生:一家成功的国际公司势必引发国内市场的激烈竞争。

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How the NBA China Became a Unique Cross-Border Media Platform (Pt 3 of 3)

This is Part 3 in a three part series on the awesome success of David Stern and the NBA in China. Parts 1 and 2 are here and here. “By 2004-2005, the NBA China plus Yao Ming had begun to occupy a unique media position between the US and China. Western brands discovered they could […]

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How Yao Ming Launched the NBA China Into the Stratosphere (Pt 2 of 3)

This is Part 2 in a three part series on the awesome success of David Stern and the NBA in China. Part 1 is here. “You can make an analogy between Chinese watching basketball in the 1990’s and Americans watching The Ed Sullivan Show in the 1960’s. Americans weren’t watching because Ed Sullivan was particularly […]

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The Awesome Story of David Stern and the NBA in China (Pt 1 of 3)

The following is an excerpt from our book, the One Hour China Consumer Book. It is our best explanation for how the NBA has been so hugely successful in China. “This story begins in 1978-9 with two events. First, Abe Pollin, owner of the then champion Washington Bullets, received an invitation from Deng Xiaoping to […]