Are Chinese Consumers Brand Loyal? – Daniel Zipser, McKinsey & Co, China (Video)

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Daniel Zipser is a Senior Partner at McKinsey & Co and is based in Shanghai. He leads the Consumer Packaged Goods and Retail Practices in Greater China. He recently gave a lecture at Peking University about Chinese consumers. My apologies for the poor camera work on this video. Think of it like a podcast.

By Professors Jeffrey Towson and Jonathan Woetzel of Peking University Guanghua School of Management.  .  .

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