Cheers from Peking University (although I’m actually on the beach in Brazil this week(see photo)),
I send out an email about once a month with the best China consumer and digital China reading I have come across (and I read most everything). Plus some of my recent writing.
Below are my recommended China articles and books for February. Hope your new year is going well.
If you know someone who would like to be on my reading list, please send them to www.jefftowson.com.
Good Articles and Books
A great NYTimes article about why deodorant and other products have misfired in China.
A fantastic McKinsey report by my co-author Jonathan Woetzel – on digital transformation in China.
The Last Jedi opened and then left Chinese theatres in about 14 days. Crushed.
A fascinating article about some of the psychological tools many websites employ.
Some cool facts about China’s “dudeconomy”.
My Recent Stuff
A video interview on what everyone is getting wrong about Chinese entertainment.
A 4-part series on some of the theory behind new retail and how it impacts JD’s hybrid approah.
A long-shot prediction about how Didi’s international expansion could lead to a global partnership with Uber.
Some thoughts on the incarceration of my old boss Saudi Prince Alwaleed
A fun video from the Carribean about what I think will be important in digital China in 2018.