Final Thoughts From Behind the Scenes at Singles’ Day 2017


A group of 15 of us were invited to spend the day with Alibaba behind the scenes for Singles’ Day 2017. Here are some final thoughts from Martin Newman of Practicology, Kitty Fox of IDC China and Daniel Zipser and Jonathan Woetzel of McKinsey China.

For more on the day, see my articles below:

Part 1: Discussion with President Michael Evans is here.

Part 2: Discussion with CMO Chris Tung is here.

Part 3: Discussion with co-Founder Joseph Tsai here.

Cheers, Jeff


I write and speak about the fight for Chinese consumers and digital China.

Photo courtesy of Alibaba


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